INSTAGRAM NEW YEAR’S READ - 2021 DM GUIDANCE FROM CARDI B

2021 Webby Awards Honoree in Advertising Media & PR for Best Use of Social Media
13th Annual Shorty Awards Winner

Messenger and Instagram recently combined forces to make the biggest change to DMs ever, full of new tools to help our users have longer, more meaningful chats with their friends.

On New Year’s Eve 2020, we connected our audience to the woman who got them through this year with wise words, real talk, and the raw, unfiltered TRUTH: Cardi B.

We asked Cardi to step up to the mantle of Supreme Truth Teller and give 2021 New Year’s Reads: inspirational guidance via the new DMs.

Through the magic of a dynamic Cardibot, fans could message Cardi directly for mystical truths and words of wisdom for the year ahead. The chats were inspired by hundreds of historic Cardi quotes and featured dynamic custom content that would inspire friends to share and start positive conversations about the year ahead.

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